Capitalizing on the Belt and Road Initiative and Saudi Vision 2030, Suzhou Taisun advances its localized Middle East layout. On July 7, 2026, General Manager Chen Yun and Saudi Branch Head Zhu Jinbao visited Saudi Arabia to finish full overseas branch registration and ink a long-term strategic partnership with local conglomerate SADAN AL JAZEERA. This marks a major milestone for Taisun’s physical operations in the Middle East.

Saudi Arabia is a core Gulf economy and a key market in Taisun’s global strategy. During this trip, the two executives coordinated with local commercial and investment authorities to complete all compliance procedures including business registration, qualification review, operation licensing, taxation and labor affairs. They finalized the branch’s organizational structure, warehousing, installation support and full-range service system. The new branch will handle project liaison, product sales, installation, after-sales maintenance and local resource coordination. It connects Taisun’s domestic manufacturing base directly to end clients in the Middle East, building a physical platform rooted in Saudi Arabia and covering the UAE, Kuwait and other countries.

After completing branch preparation, our team held multiple rounds of business talks with the management of SADAN AL JAZEERA. The two sides reached comprehensive consensus on joint project development, channel sharing and supply chain support, and signed a formal strategic cooperation agreement. Having operated locally for years, SADAN AL JAZEERA boasts government and enterprise resources, mature operational experience, and in-depth knowledge of local trade, installation codes, project standards and market demands. Both parties complement each other’s strengths: Suzhou Taisun delivers complete equipment, production capacity, technology, installation services and a full supply chain; SADAN AL JAZEERA provides local client channels and compliance support. The two will jointly bid for regional industrial projects and build a bridge for industrial cooperation between China and Saudi Arabia. At the signing ceremony, General Manager Chen Yun and Walid Al-Johani, the firm’s representative, posed for photos holding the agreement and sealed the long-term collaboration framework.

These two milestones — launching the local branch and signing with the local partner — carry far-reaching significance. First, moving beyond the traditional foreign trade agency model, independent localized operation boosts brand credibility and service efficiency. Second, a seasoned overseas team is formed to cover both strategic planning and on-site implementation. Third, supported by the local partner, we break down channel and policy information barriers to match Saudi industrial demands. Fourth, we capture China-Saudi trade dividends and expand Middle East business scale under Saudi Vision 2030.

General Manager Chen Yun stated that the Middle East serves as a core growth sector for the company globally. Establishing our own branch and forging in-depth local partnerships simultaneously represents a pragmatic long-term overseas strategy. Going forward, the enterprise will complement strengths with SADAN AL JAZEERA, deliver one-stop localized solutions for Chinese and Saudi clients, and set a benchmark for multi-sector cooperation.

Zhu Jinbao, Project Lead of the Saudi Branch, will take charge of building the local Saudi team, launching the first batch of joint projects, further deepening bilateral cooperation and expanding market reach across the Gulf region. Adhering to its international development strategy, Suzhou Taisun will rely on its products, technology, installation and overseas services, together with support from local partners, to steadily achieve high-quality global development.